Kalkulator CAC – ile kosztuje Cię nowy klient
Enter a few numbers from your business and see what a new customer from advertising really costs you.
Customer acquisition cost (CAC)
75 zł
Orders needed to break even
1.8
Cost of a referred customer in the Punkto network
99 zł / month, regardless of how many referrals you get
This result is an estimate based on the numbers you entered — treat it as a starting point for your own analysis, not financial advice.
How to calculate CAC
Customer acquisition cost (CAC) is your monthly marketing budget divided by the number of new customers it brought in. The higher your CAC relative to the profit from a single order, the more orders it takes for that customer to pay off at all.
Why this matters when comparing to a referral program
A customer referred within the Punkto network doesn't require spending on another ad campaign — they cost you only your Punkto subscription, regardless of how many customers come through referrals in a given month. The higher your current CAC, the bigger the potential difference.
Frequently asked questions
Does the calculator save my data?
No, all calculations run locally in your browser — nothing is sent or stored.
Where do I find my gross margin if I don't know it?
It's the percentage left from your sale price after subtracting the cost of the product or service — check your accounting records or sales system.
Is the calculator's result financial advice?
No, it's a simplified estimate for your own orientation — business decisions are worth discussing with an accountant or advisor.